Amdega, the world’s oldest conservatory company, has been chosen by the organisers to be just one of a handful of key exhibitors at this year’s prestigious 100th Ideal Home Exhibition.
One of the Darlington-based company’s new range of contemporary conservatories will be built on the exhibition floor at Earl’s Court in London. The Ideal Home Exhibition organisers say they have selected Amdega and other top UK companies to ensure the quality of this year’s show matches the occasion.
As well as visiting Amdega’s conservatory, visitors to Earl’s Court will be able to imagine what life would be like in the ultimate six million pound house, see the latest inventions for the home and be entertained by some of the best-known celebrity chefs – including Jean-Christophe Novelli, Aldo Zilli and Sophie Grigson.
An Amdega spokesman said: “It is a great honour to be invited to take part in this special Ideal Home Exhibition. Between us, Amdega and the Ideal Home Exhibition have more than 230 years of experience in providing exciting innovations. We are delighted that one of our new designs will feature at the show. I am sure visitors will be impressed by what they see.”
The IHE runs from 14 March to 6 April and is expected to attract more than 50,000 people a day. Its special centenary website, which features Amdega images, has already had 67,000 hits since its launch in September
Over the last 100 years it has been the launch pad for countless household products including the toaster and electric kettle (1920), the microwave (1947) and the electric grass mower (1970). The show has also been in the vanguard when it comes to environmental concerns, unveiling the first ‘energy efficient kitchen’ in 1989.
Thirty four years before the first exhibition W Richardson and Co, a family firm of horticultural engineers who supplied heating systems for exclusive glasshouses, began building their own glasshouses.
The glasshouses were used to “conserve” exotic plants, which had been imported from all over the world, during the English winter. The company, which later became Amdega, quickly established a reputation for building exceptionally high quality “conservatories”.
That tradition has continued, with brief interruptions during both world wars when the skills of Amdega’s workforce were used to manufacturer spare parts for the Royal Flying Corps’ bi-planes and prefab homes to replace houses destroyed in the Blitz.
Amdega now employs over 300 people in its workshops in Darlington in the North East of England, and has representatives in 15 countries worldwide. Its turnover approaches £30 million per year, which includes a significant international presence.
Orginally published: 28 February 2008